Wednesday 30 April 2014

Measurability of Online Marketing

Up till now, I have defined Online Marketing and its benefits as being cost effective and having customized measurability. In my Today’s article, I will let you about the customized content development in Online Marketing.
Online Marketers have numerous ways in which they can present promote the company and feature their promotional activities. The messages and activities that are featured via online marketing are interactive and attract a mass spectrum of audience. Many online marketers also develop different content for the diverse range of age groups, school of thoughts, regions and communities.
The contents that are usually featured on internet can be either or all of the following:
1.       Text Messages (mostly have effect)
2.       Promotional Articles
3.       Pictorial Messages
4.       Audio Messages
5.       Video Ads
6.       Flash Player Animations
7.       Info graphics
8.       Hyperlinked contents
Online messages or ads can be more interactive then offline ads (like TV Ads or Newspaper or Magazine Ads) because in online promotional activities. Some companies put a small interactive game for users or even an option to directly send the message to the company which is received at the other end in a few seconds.

For example, a Promotional Article of Inflatable Pool with its colorful display picture with natural pose of customers can attract users very much and if there is a option to deliver a message, sightseers can send a message as well.. May be for buying your item J